![]() ![]() Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It illuminates the path. “It’s easy to admire a thought leader it’s much harder to become one. “ provides an almost painless way to uncover and build your ‘brand.’” – Booklist The ideas presented are practical ways of establishing your brand and your influence as an expert.” – Library Journal “For those just starting a career or trying to reinvent themselves, this book is a great choice. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate career insurance. The key is to recognize your own value, cultivate your expertise, and put yourself out there.įeaturing vivid examples and drawing on interviews with Seth Godin, Dan Pink, David Allen, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. Where do the ideas come from, and how do they get noticed?ĭorie Clark explains how to identify the ideas that set you apart and promote them successfully. But becoming a “thought leader” is a mysterious and opaque process. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. ![]() Too many people believe that if they keep their heads down and work hard, they’ll be recognized as experts on the merits of their work. ![]()
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